Search Engine Optimization: Why you need it
By now, most online marketers and business owners understand that SEO is a critical element for driving website traffic. If your website and content aren't effectively optimized, both for desktop and mobile users, you'll have an exceptionally challenging time bring in traffic from organic search your website.
There are numerous advantages of SEO aside from increased traffic. Here are just a few of those advantages:
1. Proper SEO not just means much better rankings, it means a much better user experience
The search engines want to see a mobile-friendly design, excellent user signals (high time on site, low bounce rates, and so on) and excellent integration of pertinent photos and videos. These aspects are all crucial for offering an excellent experience for your visitors as well; in other words, by optimizing your website for SEO, you're instantly also enhancing your user experience.
2. Organic search may represent as much of 64% of all website check outs
A research study by Conductor of over 310 million visits to 30 various websites revealed that organic search represented 64% of all referral traffic. While other research seems to suggest that social media has actually now overtaken search a little in terms of recommendations, there's no question that search stays a crucial source of traffic for the majority of services.
3. SEO leads tend to have higher close rates than outbound leads
According to this post at Search Engine Journal, SEO leads result in a typical close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't verify the original source of this figure, it wouldn't shock me if this were true; it makes good sense that searchers who are trying to find specific product and services are more likely to buy from businesses who they look for through search, rather than those who attempt to attract them utilizing outbound marketing techniques (i.e. cold leads).
4. Inbound marketing methods (consisting of SEO) lead to more leads than outbound, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit business all report inbound practices as being their main source of leads. This very same report found that among marketing professionals, SEO had become the # 1 source of leads over the previous 6 month period. One concern to ask yourself is: if you're not generating leads through search, who is recording these valuable leads?
5. Ranking in local search straight causes increased visits and sales
If you run a local service, enhancing your site for regional search is definitely critical. Increasingly more customers are utilizing local search inquiries to recognize local companies and to discover areas, hours and directions.
According to Google, 50% of consumers who carried out a regional search on a mobile phone visited a store on that very same day. These searches likewise led to higher sales: 18% of local mobile searches caused a sale within one day.
6. Marketers rank SEO as one of their most effective digital marketing strategies
According to the 2015 State of Marketing report, of the marketers who are utilizing SEO and SEM as part of their marketing technique, 66% discover it "extremely efficient or efficient". Only 7% specified that their SEO efforts were "not very reliable or not at all reliable".
7. SEO results in increased reliability for your brand
Ranking highly in the search results signals to searchers that you're a key player in your industry. Conversely, ranking on the 2nd or 3rd page may cause undesirable presumptions: that you're a brand-new service, that you're not also known or that you don't have the budget (and thus sales) discover this to manage to enhance your rankings.
8. SEO can be a less hands-on technique than other incoming strategies
Social media and e-mail marketing are both extremely efficient channels for generating leads, but both need some degree of continuous effort. When a page is SEO-optimized, you can often sit back, relax, and let it climb up the rankings on its own benefit.
9. Being on the 2nd or 3rd page of the search results means practically no search visibility
Some entrepreneur forgo any official SEO efforts due to the fact that they think that being in the search results (throughout the outcomes) is "sufficient". Research study by Moz reveals that 71.33% of clicks occur on page one of the search results. Effectively optimizing your site and material are key to attaining leading rankings; and therefore any degree of search exposure.
10. The vast bulk of customers research products online before going to a store
Research Study from GE Capital Retail Bank reveals that 81% of buyers research study and compare products online before making a local purchase. Other research study puts this number as high as 94% for B2B buyers. Achieving very first page rankings for your service and items is crucial if you want customers who are actively seeking your products to be able to discover you.
To schedule your strategy session, contact:
The Expert SEO Group
1261 S Peach St.
Philadelphia, PA 19143
(215) 792-6624
www.expertseogroup.net